It’s patently bullshit. I think anyone who’s gone to school has heard this from teachers, maybe they’ve even heard it from their parents: “You just gotta be yourself.” But it’s very clear that they don’t really want you to be yourself because every time you express a viewpoint that doesn’t conform to their rigid standards of how a human being should conduct themselves, all the sudden it’s “What are you doing? You need to join the herd. You need to be part of the collective.” And you’re like, “Well, what about being myself?” “Yeah, you need to be yourself within the confines of the collective. What we meant when we said be yourself is that you’re the borg drone that’s fixing the power relays and that borg drone, by contrast, is working on the navigations array. So, you see how there’s a slight difference there. But yeah, you all have to be part of the collective. Individuality—that’s not allowed. We didn’t mean be yourself as in ‘be a unique person with your own thoughts, feelings, and opinions.’ We meant be yourself in the sense of ‘be somewhat distinctive, but in a way that we can utilize you.